Dance with the One that Brung Ya
Sunday, January 22, 2012 at 8:51PM When Apple's marketshare was less than 3%, many people gave up on Apple. If it wasn't for the 3% of the market that stuck with Apple through the dark times, Apple would certainly have died.
Fast forward to today. Apple has created a new market with iOS. It has proven wildly successful and as a result, Apple's profits are meteoric. Why then, has Apple neglected its most loyal customers?
Do they NEED to neglect the loyal 3% that stuck with them through thick and thin? The answer is a resounding, NO!
What am I talking about? I'm talking about those of us that used Apple full featured computers in the 90s, and STILL use them today. Are there technical limitations that preclude MacBook Air, iMacs, Mac Mini, and Mac Pro from having similar functionality to iOS? Again…no!
Let's look at the things that we can't do with our Macintosh computers that others can do with their less expensive iOS devices:
1. Apple TV mirroring- Why can't we mirror our computer audio and video through an Apple TV? Why do I still need to install HDMI or VGA cables into my school classrooms when a wireless solution is certainly available?
2. iBooks- Why can't we read iBooks on our computers? Some folks might like to read on a tablet device, but not all of us do.
3. Find my Mac- Why don't MacBook Airs come with built in GPS and cellular connections? This is the most portable computer on the planet. There should be a way to track it if one is lost or stolen. (Currently WiFi triangulation only)
Please don't force me to use a device or interface that I don't find nearly as functional as my MacBook Air. There isn't any technical, functional, or logistical reason that the aforementioned capabilities found on an iPad or iPod can't be available for a MacBook Air or other Mac. Apple, please don't forget the 3% of us that stuck with you when you needed us.
Dance with the One that Brung Ya.
If there are other things that you see in iOS that Apple has neglected to include in Mac OS X, please put them in the comments and I will certainly add them to this post.
CH
Reader Comments (1)
I agree with Chris. Also, Apple needs to unify iChat, FaceTime and iMessage into one complete service. As for reading iBooks on the computer, absolutely. You can do this with Kindle (ugh), but not iBooks....